Accepting new clients · 2025
WHAT I DO
Not just deliverables. A thinking process that starts with strategy, moves through craft, and ends with something that holds up under scrutiny — and looks incredible doing it.
CORE OFFERINGS
I don’t do everything. I do three things with the kind of depth that only comes from focus. Brand identity. UI/UX design. Typography systems. Each one informed by the others, all of them rooted in the same strategic thinking.
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UI / UX Design
Where brand thinking meets interaction design. I design digital products that feel as intentional as a well-crafted identity — every screen, every state, every transition considered. Built in Figma, delivered as a complete design system your developers can actually use.
USER RESEARCH & WIREFRAMING
HIGH-FIDELITY UI DESIGN
INTERACTIVE PROTOTYPES
FIGMA COMPONENT LIBRARIES
RESPONSIVE WEB & MOBILE
STARTING FROM ₹45,000
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Typography Systems
Typography is the voice of design. I build type systems that aren’t just beautiful — they’re functional frameworks that give every piece of text a clear role and a clear hierarchy. For magazines, brands, or digital products.
TYPEFACE SELECTION & PAIRING
TYPE SCALE & HIERARCHY
EDITORIAL LAYOUT DESIGN
DIGITAL TYPE GUIDELINES
CUSTOM LETTERING DIRECTION
STARTING FROM ₹25,000
HOW I WORK
INVESTMENT
Transparent
pricing.
ESSENTIALS
₹
25,000
PER PROJECT · 2–3 WEEKS
For early-stage brands and solo founders who need a strong foundation without the full build.
✓
Logo mark (2 Concepts)
✓
Colour palatte
✓
Primary typeface selection
✓
1-page brand reference sheet
✓
Final files (SVG, PNG, PDF)
MOST POPULAR
FULL IDENTITY
₹
50,000
PER PROJECT · 5–7 WEEKS
The complete identity build. Strategy through to guidelines. This is the one that lasts ten years.
✓
Brand strategy & positioning
✓
Logo system (3 directions)
✓
Full colour & type system
✓
Brand guidelines (40+ pages)
✓
2 collateral applications
✓
Figma file handover
UI/UX SPRINT
₹
45,000
PER PROJECT · 4–6 WEEKS
For products that need a proper design treatment. Flows, screens, components, and a system to build from.
✓
User research & flows
✓
Wireframes + hi-fi UI
✓
Interactive prototype
✓
Component library (Figma)
✓
Responsive & mobile
How long does a typical brand identity project take?
A full identity project typically runs 5–7 weeks from kickoff to final delivery. Rush projects are possible — they cost more and I’m honest about that. The timeline depends on how quickly you can review and respond, too. Faster feedback, faster delivery.
Do you work with international clients?
Yes. Most of my project communication happens async over email and Notion, which works well across time zones. Video calls happen at the start and key milestones. International invoicing in USD or EUR is available on request.
How many revision rounds are included?
Two rounds of revisions are included at the refinement stage. In my experience this is almost always enough — because we align on strategy before exploration, the direction is rarely a surprise. Additional rounds can be added at ₹5,000 per round.
What do you need from me to get started?
A filled-in project brief, a signed contract, and a 50% deposit. I send you a detailed brief template after our first call. Most clients find it takes about an hour to fill in properly — and that hour is one of the most valuable in the whole project.
Can I hire you for ongoing retainer work?
Yes — I take on 1–2 retainer clients at a time for ongoing design support. Retainers start at ₹20,000/month for a fixed number of hours. It’s the best value arrangement if you have regular design needs rather than one-off projects.
Do you offer student or non-profit discounts?
For cultural organisations and registered non-profits I offer a 20% reduction on project fees. I also occasionally take on one pro-bono project per year for causes I believe in. Reach out and tell me about the project — I’ll be honest about whether it’s something I can do.