01 / 04
Creatrs
Creatrs
BRAND IDENTITY
LOGO SYSTEM
BRAND GUIDELINES
TYPOGRAPHY
01 / 04
Creatrs
Creatrs
BRAND IDENTITY
LOGO SYSTEM
BRAND GUIDELINES
TYPOGRAPHY
01 / 04
Creatrs
Creatrs
BRAND IDENTITY
LOGO SYSTEM
BRAND GUIDELINES
TYPOGRAPHY
CLIENT
CLIENT NAME HERE OR BRAND NAME
TIMELINE
00 WEEKS
DELIVERABLES
TYPE OF PROJECT
YEAR
0000
CLIENT
CLIENT NAME HERE OR BRAND NAME
TIMELINE
00 WEEKS
DELIVERABLES
TYPE OF PROJECT
YEAR
0000
Overview
A product built
on ownership.
A product built
on ownership.
A product built
on ownership.
Creatrs is a link-in-bio tool bringing together creators, their audience, and their data under one flexible identity. They came to the market without real control - just a page. A template made to look like everyone else.
The challenge was translating that freedom into a product that felt considered without being complex, and powerful without being overwhelming. The design had to hold up across dashboards, public profiles, and analytics views.
Creatrs is a link-in-bio tool bringing together creators, their audience, and their data under one flexible identity. They came to the market without real control - just a page. A template made to look like everyone else.
The challenge was translating that freedom into a product that felt considered without being complex, and powerful without being overwhelming. The design had to hold up across dashboards, public profiles, and analytics views.
"We didn't want a link page. We wanted something that felt like it was actually ours."
— Creator Brief, 2025
THE CHALLENGE
One link.
Three problems.
Creators are underserved by the tools they rely on most. The brief revealed three fundamental gaps that existing products had simply stopped trying to solve.
01
No Real Ownership
Every platform gives creators a page that looks like the platform. The creator's name is secondary. Their brand is invisible.
02
Data Without Insight
Click counts exist. But knowing which link performs best, when your audience is most active, and where they come from — that doesn't.
03
Freedom vs. Usability
Tools that offer customisation make it complicated. Tools that are simple offer nothing. No product had solved both at the same time.
04
Built for Casual
Not Serious The entire category assumes creators don't care about their tools. Creatrs was built on the opposite assumption.
01
No Real Ownership
Every platform gives creators a page that looks like the platform. The creator's name is secondary. Their brand is invisible.
02
Data Without Insight
Click counts exist. But knowing which link performs best, when your audience is most active, and where they come from — that doesn't.
03
Freedom vs. Usability
Tools that offer customisation make it complicated. Tools that are simple offer nothing. No product had solved both at the same time.
04
Built for Casual
Not Serious The entire category assumes creators don't care about their tools. Creatrs was built on the opposite assumption.
01
No Real Ownership
The brand needed to feel rooted in Ayurveda, ancient, natural, authentic — without looking like a herbal tea packet.
02
Data Without Insight
Click counts exist. But knowing which link performs best, when your audience is most active, and where they come from — that doesn't.
03
Freedom vs. Usability
Tools that offer customisation make it complicated. Tools that are simple offer nothing. No product had solved both at the same time.
04
Built for Casual
Not Serious The entire category assumes creators don't care about their tools. Creatrs was built on the opposite assumption.
PROCESS
How the product
got designed.
How the product
got designed.
How the product
got designed.
Four weeks, five decisions. No dark backgrounds chosen before the problem was understood — problem before palette, always. The visual system emerged from what creators actually needed, not what looked good on a portfolio.
Four weeks, five decisions. No dark backgrounds chosen before the problem was understood — problem before palette, always. The visual system emerged from what creators actually needed, not what looked good on a portfolio.
Four weeks, five decisions. No dark backgrounds chosen before the problem was understood — problem before palette, always. The visual system emerged from what creators actually needed, not what looked good on a portfolio.
Week 01 - 02
Discovery & Strategy
Stakeholder interviews, competitor mapping, and brand positioning. Defining the territory before touching a pen.
Week 02 - 03
Exploration
80+ thumbnail sketches. Exploring mark types, typographic directions, and motif systems. Presenting 3 distinct directions.
Week 04
Refinement
Chosen direction developed in detail. Proportions, weights, spacing — tested across every application at every scale.
Week 05 - 06
System Build
Brand guidelines, colour palettes, typography stack, pattern library, tone of voice. Handing over a living system, not a static file.
Week 01 - 02
Discovery & Strategy
Stakeholder interviews, competitor mapping, and brand positioning. Defining the territory before touching a pen.
Week 02 - 03
Exploration
80+ thumbnail sketches. Exploring mark types, typographic directions, and motif systems. Presenting 3 distinct directions.
Week 04
Refinement
Chosen direction developed in detail. Proportions, weights, spacing — tested across every application at every scale.
Week 05 - 06
System Build
Brand guidelines, colour palettes, typography stack, pattern library, tone of voice. Handing over a living system, not a static file.
Week 01 - 02
Discovery & Strategy
Stakeholder interviews, competitor mapping, and brand positioning. Defining the territory before touching a pen.
Week 02 - 03
Exploration
80+ thumbnail sketches. Exploring mark types, typographic directions, and motif systems. Presenting 3 distinct directions.
Week 04
Refinement
Chosen direction developed in detail. Proportions, weights, spacing — tested across every application at every scale.
Week 05 - 06
System Build
Brand guidelines, colour palettes, typography stack, pattern library, tone of voice. Handing over a living system, not a static file.
OUTCOME
What it
delivered.
What it
delivered.
What it
delivered.
4wk
Completed from first problem brief to final UI handover.
6+
Screen states designed before landing on the final dashboard layout.
4×
Touchpoints covered — dashboard, public profile, analytics, and marketing site
∞
The brand scales from a 16px favicon to a full landing page without breaking.
What I
learnt.
What I
learnt.
What I
learnt.
The lessons that followed me into the next brief.
01Naming is designing.
Creatrs went through four names
before landing. Each rejected
name taught me something about
what the product actually was.
02Dark themes demand more
discipline.
Every element needs to earn its
place. Nothing hides on a light
background the way it hides in the
dark.
03Brand and UX are the same
decision.
The typeface I chose for the
wordmark became the UI
hierarchy. The colour rule for the
logo became the component
system.
04The product brief is the real brief.
"Creators want ownership" shaped
every single screen. The clearer
the problem, the fewer the
revisions.
01Naming is designing. Creatrs went through four names
before landing. Each rejected name taught me something
about what the product actually was.
02Dark themes demand more discipline. Every element needs
to earn its place. Nothing hides on a light background the
way it hides in the dark.
03Brand and UX are the same decision. The typeface I chose for
the wordmark became the UI hierarchy. The colour rule for the
logo became the component system.
04The product brief is the real brief. "Creators want ownership"
shaped every single screen. The clearer the problem, the fewer
the revisions.
NEXT PROJECT
Sarthi
Ayurvedic Hospital
Sarthi
Ayurvedic Hospital
Let's work together
Got a project
in mind?
Let's talk.
Open to brand identity projects, UI/UX
collaborations.
PRAGYAN CHAUDHARY
Brand Identity & UI/UX Designer
Crafting identities that last and interfaces that
work — currently transitioning from pure brand
design into interaction design. Based in India,
building for the world.
Available for work · 2026
DESIGNS
Brand Identity
UI / UX Projects
INFO
About
Process
Contact
Built with Fraunces · Syne — and obsession.
Let's work together
Got a project
in mind?
Let's talk.
Open to brand identity projects, UI/UX
collaborations.
PRAGYAN CHAUDHARY
Brand Identity & UI/UX Designer
Crafting identities that last and interfaces that
work — currently transitioning
from pure brand design into
interaction design. Based in India,
building for the world.
Available for work · 2026
DESIGNS
Brand Identity
UI / UX Projects
INFO
About
Process
Contact
Built with Fraunces · Syne — and obsession.
Let's work together
Got a project
in mind?
Let's talk.
Open to brand identity projects, UI/UX
collaborations.
PRAGYAN CHAUDHARY
Brand Identity & UI/UX Designer
Crafting identities that last and interfaces that
work — currently transitioning from pure brand
design into interaction design. Based in India,
building for the world.
Available for work · 2026
DESIGNS
Brand Identity
UI / UX Projects
INFO
About
Process
Contact
Built with Fraunces · Syne — and obsession.